Our Story

Dewaynia Howard, Founder and CEO of Delicate Beauty Skincare, is the visionary behind the family-operated natural skincare brand rooted in care, intention, and lived experience. Alongside her husband, Da’Che Howard, who plays an integral role in the daily operations of the business, they share a commitment to creating thoughtful skincare solutions for individuals and families. As devoted parents, they understand the importance of protecting delicate skin—especially when it comes to children and individuals with sensitive or compromised skin barriers. Dewaynia's journey into skincare began not as a business venture, but as a deeply personal mission to help their daughter manage persistent eczema flare-ups and skin irritation.

Like many families navigating chronic skin concerns, Dewaynia and Da’Che initially relied on prescription creams and ointments to provide relief. However, after learning more about the potential risks associated with prolonged use of steroid-based treatments—commonly prescribed for eczema and inflammatory skin conditions—Dewaynia became increasingly interested in exploring gentler alternatives. Determined to find a more natural approach, she began researching ingredients, studying skin health, and exploring solutions that could nourish, protect, and support sensitive skin.

What started as Dewaynia's careful experimentation at home soon evolved into a passion for formulation and education. With the encouragement and continued support of her husband, she focused on creating products using thoughtfully selected, skin-loving ingredients designed to support dry, sensitive, and eczema-prone skin. Her goal was not only to help soothe dryness and irritation but also to promote long-term skin health through moisture, balance, and barrier support. This commitment became the foundation of Delicate Beauty Skincare—a brand built on transparency, trust, and intentional care.

In February 2019, Dewaynia officially launched Delicate Beauty Skincare, marking the beginning of a purpose-driven brand dedicated to gentle, effective skincare for the entire family. With Da’Che by her side helping to operate and grow the business, Delicate Beauty Skincare has remained a true family effort. From rich body butters and nourishing body oils to soothing soaps and scrubs, each product is handcrafted in small batches with the belief that skincare should be both effective and gentle—especially for delicate skin.

Based in Detroit, Michigan, Delicate Beauty Skincare has grown into a trusted brand for individuals seeking natural skincare solutions for dry, sensitive, and eczema-prone skin. The brand's authentic story and thoughtful formulations have earned local media recognition, with features on Fox 2 Detroit and Local 4 News Detroit, where Dewaynia and Da’Che shared their journey, mission, and commitment to creating skin-loving products rooted in real-life needs.

At the core of Delicate Beauty Skincare is a mission that extends beyond products. Dewaynia is passionate about empowering families to make informed skincare choices and encouraging self-care as an essential part of overall wellness. Together, she and Da’Che remain dedicated to building a brand that reflects their family's values and commitment to helping others. Their story serves as a reminder that some of the most meaningful businesses are born from love, perseverance, and the desire to create something better—not just for one family, but for many.

Today, Dewaynia and Da’Che continue to lead Delicate Beauty Skincare with the same dedication and hands-on approach that sparked its creation. Through Delicate Beauty Skincare, they strive to inspire confidence, comfort, and healing—one thoughtfully crafted product at a time.